Tuesday, December 19, 2006

Tuesday, December 12, 2006

Mickey Factz Goin' In

He's at it again, check out the video footage.

UPDATE: GFC Presents Mickey Factz...In Search of the N.E.R.D. mixtape on sale NOW!!! With several bonus tracks that we're not available on the FREE DOWNLOAD. More info coming soon.

RSVP and You'll Get In 10 Deep

Lemar & Dauley Fall/Winter '06

A mixture of street & sport is how they describe their brand, and when you look at the fall/winter '06 collection you understand why. Back to serve the public, Lemar & Dauley's current collection draws inspiration from A Rebel's Racket, Skybox Trading Cards, Reaganomics, Nintendo, and more. By invoking the nostalgia of these iconic personalities of the late 80s and early 90s throughout the collection, you can see L&D is trying to inform street culture/street wear of a time when legends were bred and that even when they're no longer here, their legacy will never die. Serve to Preserve, "Game, Set, Match."

Lemar & Dauley Fall/Winter '06 out now. It's always chain snatching season...

Thursday, September 28, 2006

Lemar & Dauley Blesses Kid Robot

The new Kid Robot Clothing Collection launched in all Kid Robot stores today. And from my sources, I've heard the whole collection has sold out in New York City store already. Slow and steady definitely doesn't win this race. A part of the collection to drop this Fall, were two pieces that were designed by our GFC brothers over at Lemar & Dauley. Check the pieces out below, to check out the rest of the Kid Robot Clothing collection, click HERE

Dr. Romanelli x Bodega = Jordan "Reconstruct" Line

Back at it again is Dr. Romanelli with Bodega, the illest store on this side of the Mississippi...lol (I just wanted to say that). The Bodega crew went on a treasure hunt looking for vintage Jordan pieces. They then submitted their findings to Dr. Romanelli to bring them to life. With that being done, the Jordan Collection is one of the freshest "Reconstruct" lines thus far. The the collection of jackets will drop exclusively at the Boston store. Knowing anything Jordan is a sellout, those who are able to get their hands on one or several of these pieces is a lucky b@5t@rd.

Tuesday, September 26, 2006


So I was outside the aNYthing store in the L.E.S., with my dude Steve-O, and we spotted an ill as collaboration. This sh*t here, will revolutionize the medium in which cross-branding and promotional efforts will be done ;).

Kevin Booker Shows Love to the N.E.R.D.

Yea mang, it has only been a day since we've released the Mickey Factz...In Search of the N.E.R.D. mixtape, and we're receiving wild love for it. Even Kevin Booker, member of the Ice Cream Skate Team, has showed love to it on his blog over at www.ctothejl.com. Its only in due time before the whole world will be In Search of the N.E.R.D. ;)

Friday, September 22, 2006

In Search of the N.E.R.D.

This Monday, September 25th be sure to go to www.gfcny.com to download GFC Presents, Mickey Factz...In Search of the N.E.R.D. for FREE. With stand out tracks like Rockstar Posers & She Dances already creating a buzz and Neptunes N.E.R.D.'s production being the soundbed, this mixtape is sure to be a classic. It's only a point and click away starting this Monday.

Tuesday, September 19, 2006

Thursday, September 14, 2006

At the End of the Day...

Let's face it...At the end of the day...What it all boils down to...Once the smoke is clear...And everything is said and done...And the fat lady has sung...Mickey Factz & GFCs presence was definitely felt in the building on Monday night.

For those of you that didn't make it out to Negril's this past Monday, what an event you missed. It was definitely a classic event for the ages. Packed house, great performances, and booze. The event was a great example of what can happen when unity is is key. Shout out to Machete, A.L.I.E.N., H.S.L., Blue In Green, Supreeme Supreeme, and all those that attended.

For more pictures of the event visit, www.midnitespot.com. All pictures taken are courtesy of Dre Bless.

Saturday, September 02, 2006

Tuesday, August 22, 2006

Trainerspotter on High Snobiety

Trainerspotter, a brand that has previously been featured on this blog, is now featured on HighSnobiety.com. For those that are still in the dark about the company and its brand ethos, read the interview that High Snobiety conducted with the creators. Also check out their new Fall 06 line on their website. They are definitely a brand to look out for, as they make their debut in the states real soon.

Thursday, August 17, 2006

Let's Have A Roast

Blogging now a days is as original as starting your own t-shirt line. Yea, it's a great way for folks to stay up to date with the "goings-on," but it seems that every blog is covering the same news, brands, and people. Then comes along a new blog site by the name of Don't Believe The Hypebeast that covers the same news and issues as many hundreds of blogs, but from a new and different perspective...They're roasting the current state street-wear and culture.

Don’t Believe the Hypebeast is a satirical look at the current state
of “streetwear.”

This is the commentary/observations of a few fashion forward people
who were once impressed with an innovative and dynamic niche market
full of talented designers/brands who’ve since thrown creativity to
the wind and produced a lackluster assortment of product that borrows
(i.e. steals) from more established cultural entities.

After seeing the vast array of boring and predominantly overpriced
“streetwear” that has flooded the market in the last year, we decided
to give our thoughts regarding the recycled product and circle-jerk
mentality that continues to perpetuate it.

If you/your brand get offended by anything you read here, then your
all over print hoodie and quickstrike Dunks are probably too tight.

Oh boy, I wish I had of thought about this myself; this blog is genius. It's well-executed and hilarious. This is Don't Believe The Hypebeast is definitely bookmark worthy blog.

Monday, August 07, 2006

Machete Films at Night

MacheteMagazine is an online publication that helps readers connect to their surroundings by bringing them the latest in cutting-edge style, and culture. Join Machete on Monday, August 14th at 8pm, in the Hiro Ballroom at the Maritime Hotel as they showcase the latest works from two of New York City's youngest and most exciting filmmakers, Noah Barrow and Fury Young.

Both born and raised in Manhattan, Noah Barrow and Fury Young proudly present their respective "energy" films, "Woman: Unborn Animal" and "E=MC2". Be there to see what the entire city will soon be talking about.

Mon., Aug. 14th @ HIRO Ballroom 8p-11p
Showtime: 9:30p SHARP!
371 16th st. btwn 8th & 9th AVE
18 To Attend. 21 To Drink.
Open Bar: 8p-9p
Music by: MeLo-X

Friday, August 04, 2006

Laced Magazine Issue #2

Just in is the Fall 2006 issue of Laced Magazine. The issue includes features on Chris Brown, Fabolous, Lupe Fiasco, new sneaker brand Greedy Genius, sneaker boutique The Brooklyn Circus and more. No wonder the theme for this issue is called Young, Fly, & Flashy. Go pick up that new issue now.

Wednesday, August 02, 2006

Round II: Machete Magazine @ SoHo 323

If you weren't there for the 1st go around, you missed one hell of a turnout. Be at SoHo 323 tomorrow nite for to mingle amongst those that are responsible for creating the New New York street culture.

Tuesday, July 25, 2006

HP says "Yezzir"

After the success of the Shaun White and Jay-Z commercials that are apart of "The Computer Is Personal Again" campaign, Hewlett-Packard has given Pharrell Williams the greenlight. The HNIC, Head N*E*R*D In Charge, addition to the campaign continues his chain of high-profile endorsement offerings. He's recently also been tapped to appear in Louis Vuitton's new fall 2006 and winter 2007 ad campaigns. Same as all the previous commercials that are apart of this campaign, Pharrell explains how he makes use of his personal computer. Check out the video HERE. Also check for Pharrell's debut solo album, In My Mind, which is out in stores today.

Mr. Me Too

This Thursday, July 27th @ Club Avalon IVL Parties, Laced Magazine, Hot 97, Star Trak and more brings you the event of the summer, The Clipse performing live. Everybody should make it out for this event, especially since it's only $20 to witness the Madness. We've even worked it out that those 18 of age and older may attend (Please say you love us). I predict this to be even crazier than SneakerPimps was last year, so get there early.

P.S. All Mr. Me Toos will be checked at the door, so leave your swagger jacking ways at home. Come fresh, come confident, and most importantly COME AS YOU.

Monday, July 24, 2006


The Project tradeshow was out here last week in New York, and we got the chance to see what's brewing in the labs of most of our favorite brands. Now we are readying ourselves for Las Vegas, and while everyone is going to be out there looking for the those brands that'll excel in their market, there is one place that you can rest assure that you will find those brands. FoshoFoshow is a collective of four of the hottest street & sportswear brands out now--Lemar & Dauley, Rocksmith, Swagger/Phenomenon and Complete Technique.

Be sure to visit their website because you will want to remember to stop by their showroom once in Vegas. To not, would be just a Sin.

Tuesday, June 27, 2006

Machete Magazine @ SoHo 323

Machete Magazine continues their ongoing madness. Check out the gang and the rest of NY @ SoHo 323 this Thursday. And last but not least, be fresh while doing so...

Monday, June 26, 2006

Jay-Z & 44 Four's

If you don't have Jay-Z's debut album, Reasonable Doubt, go to Virgin Megastore or the mom & pop shop around your way and cop it right now before you continue on with this post. Once you've unwrapped the CD, listen to track 7, "22 two's." That track right there is classic for it's wordplay. It is now 2006 and President Carter has to chronicle how he's went from "there to here." This past weekend at his rehearsal show at the Nokia Theatre, he debuted "44 four's." He drops another classic for you ladies and gents. Check out the video below.

Sunday, June 25, 2006

Laced Magazine @ Brooklyn Hip Hop Festival

Laced Magazine Family


Lupe Fiasco

Big Daddy Kane

Friday, June 23, 2006

Greedy Genius

New sneaker brand, Greedy Genius is now out on store shelves for sale. The anticipation for these has been overwhelming. With a production run of 500 pairs per style, you better get your hands on them today. Sneakers can be purchased at the following locations:

Barneys NY, Brooklyn Circus, Classic Kicks, Goliath, Union LA, Grey One, Commonwealth, Leaders 1354, Arrive, Packers, Turf Shoes, Fresh, 2 Doors Down, DTLR, In4mation, SF2, R Sole, Status, Concepts, to name a few.

Look out for the Greedy Genius interview in the next issue of Laced Magazine, out this July.

Tuesday, June 20, 2006

Rare Air @ The Brooklyn Circus

Rare Air @ The Brooklyn Circus
258 Bergen St btw Nevins & 3rd ave.
Brooklyn, NY (of course!)
Friday, June 23rd (7pm-11pm)
Music By Tokyo's own Dj Kohey & Dj Ness
Sport your hottest or rarest Air Force 1
& Win over $300 in product, prizes and bragging rights.
Note: The Kicks must be on your feet.
Launching our Summer 1 "The Brooklyn Circus" tees.
Weapons of Mass Consumption,
Lady Liberty,
Foil Classic,
Death Do us,
and A BK Block. . .
Bring your purse, we are launching some fire ishhhh!!!!
Tel 718.222.9772

The Deffest in NYC

According to the folks at TrainerSpotter being a Saint in NYC is definitely a bad thing. That's bad meaning good (haha). They've designed a tee inspired by Saint of GFC New York and an 80's Wendy O tour t shirt. Wendy O was the lead singer with the Plasmatics, a NY punk band. With a limited production run of 12, Saint will be handing the tees to the Deffest Baddest disciples to walk the streets of NYC. If you receive one of the tees you know you must be doing something right. Pardon me, you must be doing several things right. Check for Saint soon, before all the tees are gone.

Mickey Factz 'Extravaganza' Video Shoot

This weekend was a hot and grueling one, but damn we had a great time. Our goal was to give the public a glimpse into this GFC New York lifestyle. With our artist, Mickey Factz being the voice of this lifestyle, we decided to put into motion the video production of his spring/summer anthem 'Extravaganza'. It was a long 3-day shoot that took place throughout NYC. Even though there were a few challenges in making this event happen as planned, it still went off to be a great success. As Mickey would say, "There aren't any brick walls in the clouds." We'd like to take the time out and thank all of our family and friends who came through and supported us in making this happen. DesignAttic, Inc, Laced Magazine, Lemar & Dauley, The Brooklyn Circus, LaVie Clothing, Mad Ciphas, Dream Cloth, The Maddesigner, A Game Entertainment, Belchez, Street Cosignor, Yoly aka The Talk of New York, Mello Yellow, Smoke Dza, Hasan Insane, K-Hustle, K-Holla and more. Yeah, we have a big family. Video will be posted in the near future, so keep checking in. Here are some pics from the shoot.

Sunday, May 28, 2006

New TrainerSpotter Advert

UK brand, TrainerSpotter reached out to Saint of GFC New York to be apart of their new advert which they'll be premiering at the Bread & Butter tradeshow in Barcelona, Spain. TrainerSpotter is a brand we've been supportive of over here at GFC New York, and it was only due that they'd approach Saint, the New York Petal Pusher ambassador, for their collection. Check out the ad below.

Wednesday, May 24, 2006

Highlights from Lemar & Dauley 2.5 Year Anniversary Event

For all those that missed the event last week, it was a joyous occasion for street culture. Lemar & Dauley celebrated their anniversary with the people in the streets, the people setting the precedence and those capitalizing off it. Everyone attendence will tell you they had a great time. Please excuse the plug, but my personal favorite highlight is when the crowd erupted once Mickey Factz' "Extravaganza" came on, true story. Like to thank everyone that was in attendence Garbege Clothing, Dr Jay's, A.L.I.E.N., La Vie Clothing, Laced Magazine, Ms. Info, Cartel NYC, Coup D'etat , Rocksmith, Mickey Factz, Curtains, Amanda Diva, Syn City, S. Lambo, Machete Magazine, Belchez Clothing, DJ Diamond & DJ Majesty on 1's and 2's and many more. Here are pictures courtesy of Dre Bless.

Wednesday, April 26, 2006

A.L.I.E.N. Launch Event

Wednesday, May 3rd, come out and celebrate as we and the rest of New York get onboard the spaceship and fly (sorry Mr. Kanye West, I had to jack that) to party with our fellow A.L.I.E.N.s.

Click HERE for a larger viewing of the flyer.

Put some Curls in you Hoodie

I came across these custom hoodies last year. I went to a Mos Def performance at B.B. King's and he had this same exact hoodie on. I was stunned how beautiful it looked. A few weeks later, I seen it in the glass display case at Nom De Guerre, and come to find out that's where Mos Def purchased his from. Curls takes hoodies to a peak of elegancy but still street. A piece can range from $1500 to $1800, a real good price for a hoodie that uses real fur and real gold on the zippers and hoodie string (I guess you can't really call it a string...). Check out the pics.

Monday, April 24, 2006

Update: Machete Madness

The locale for their Friday event has been changed from the previous Salon to Soho323. Remember to RSVP. See all you guys there for some boozing and schmoozing.